Strategic Plan Sonoma-Marin Area Rail Transit

Strategic Plan Update

strategic plan updatge

SMART Strategic Plan Update 2024

Under the direction of the SMART Board of Directors, General Manager, Eddy Cumins, is leading the process of updating the SMART Strategic Plan. The current Strategic Plan was adopted by the Board of Directors on September 18, 2019, and is for the period 2019 – 2024. The new Plan will be for the period 2025 – 2029.

The goals of the Strategic Plan are to:

  • Define the strategic direction of the organization
  • Establish objectives and goals which are in line with the vision and mission
  • Define a plan to achieve the objectives and goals
  • Promote collaboration, collective responsibility, and accountability

The Plan is built on the foundation of the Vision and Mission statements adopted by the Board in 2022:

Vision Statement: Smarter Transportation for a Smarter Future
SMART envisions an innovative transportation system that provides integrated mobility solutions, promotes sustainable growth, and enhances quality of life.

Mission Statement: We Connect Communities
SMART provides safe, reliable, and environmentally responsible transportation options.

The Board of Directors has identified four strategic objective areas upon which to focus the Strategic Planning process: Ridership, Pathways, Extensions, and Freight.

The first step in the Strategic Plan update process will be to conduct a new SWOT Analysis, taking a fresh look at SMART’s Strengths, Weaknesses, Opportunities, and Threats as well as a review of the Strategic Objectives areas.

Public Input

Your participation is crucial to shape the future of SMART. The next step is to engage with the public to learn more about what our riders and community members think about SMART. You are encouraged to share your ideas and comments in two ways:

Online Community Workshops

List of Community Workshops
Wed., January 31 SWOT Analysis & Review Strategic Objectives
  Video recording of the workshop
Wed., February 7   Ridership
  Video recording of the workshop
Wed., February 28  Multiuse Pathway
  Video recording of the workshop
Thu., March 14   Railway Extensions
  Video recording of the workshop
Wed., March 27  Freight Services
  Video recording of the workshop